In March 2007, the then Minister for Tourism, Shaun Woodward MP launched the National Skills Strategy (NSS) for the hospitality, leisure, travel and tourism sector in England.

The strategy called ‘raising the bar’ set out a Ten Point Plan to raise the skill levels of the sector’s current and future workforce. As the title suggests it also alluded to the massive opportunity that hosting the 2012 Olympic and Paralympic Games presents for the sector.

Hospitality, leisure, travel and tourism is a large, exciting, diverse and dynamic sector. It has a global reputation for quality and innovation which are richly deserved. However, the sector could be achieving much more if employers were able to recruit the right people with the right skills and that they could hold on to a highly skilled workforce. This is what the strategy aims to achieve. There are no easy answers, but what the ten point plan presents is a clear strategy to tackle existing challenges and raise the skills and performance of the sector.

Hospitality, leisure, travel and tourism is a large and growing sector currently employing nearly 1.4m people in England. The sector is made up of 14 industries; these vary in size with the largest industry – restaurants employing over 430,000 people and the smallest – youth hostels just over 1,600. England accounts for 83% of all sector employment across the UK.

There are approximately 155,958 individual hospitality, leisure, travel and tourism establishments in England of which a third are pubs, bars and nightclubs and an additional third are restaurants. Small and micro businesses are predominant with 76% of establishments employing fewer than 10 people. However, in terms of the workforce the industry is highly polarised. For example, in hospitality 45% of employees work for 280 employers and another 45% are employed in small and micro businesses.

The sector is hugely important for the economy. In 2005, it accounted for 3.5% of the UK economy and was worth approximately £85bn. In 2005 the UK ranked fifth in the international tourism earnings league behind the USA, Spain, France and Italy.

Sector performance is being undermined by a poor skills record:

• 54% of managers do not possess the minimum level of qualification required for their position
• 63% of employers believe their staff’s customer service skills are not sufficient to meet their needs
• 40% of chefs do not possess a qualification at level 2, the minimum required to prepare and cook from scratch
• High labour turnover is resulting in a chronic recruitment crisis with 70 percent of recruitment being undertaken to replace existing staff
• Conservative estimates suggest that we are annually losing 590,640 people or 30% of the workforce
• This costs the sector £886m a year
• By 2012, the sector would have lost 4.1m people costing the sector £6.2bn.

Learn Skills has sellected the Hospitality Sector as one it will focus on to deliver quality web-based training in order to upskill and improve retention rates among staff.  As in Ireland, the Hospitality sector is essential to the success of the economy as a whole and web-based training can delivery increased value and consistency of delivery to both employees and management with the Hospitality sector.